Marketing Module Layouts


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Clean Cooking Made Modern
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    Teflon®-Free Materials

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    Ethically Manufactured

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    Environmentally Friendly

“The best looking set of pots and pans I have ever seen.”
“The best looking set of pots and pans I have ever seen. They are easy to clean, heat up quickly, and come with great storage options. I have recommended this to several people!”
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70,000+ 5-Star Reviews (And Counting)
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“Sexy and cookware aren’t terms we’re apt to pair, but [Caraway] just seamlessly melded the two together.”
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    Fast & Free Shipping

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    Extended Free Returns

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    30 Day Worry-Free Trial

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Caraway Gift Cards

(AKA the gift you can’t mess up.)

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Gifts for Every Budget

Discover non-toxic favorites at every price point.

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Save 10%

On Orders $85+

Save 15%

On Orders $425+

Save 20%

On Orders $525+

+ Free Gift

On Orders $975+

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Price Match Guarantee
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Save Big on Holiday Bundles

Unwrap exclusive, limited time bundles at can’t-miss prices.

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Price Match Guarantee

If your Caraway product goes on sale within 45 days of purchase, we’ll honor the lowest price.

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Free From Microplastics

Microplastics enter your home-cooked meals from the tools you use to prepare your food.

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Free From Microplastics

Toxic microplastics enter your home-cooked meals from the tools you use to prepare your food.

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Free From Toxic Microplastics

Kitchen Gadget Set - IconUtensil Set - IconFood Storage Set - IconCutting Board - Icon

Free From Toxic PFAS

Ceramic Dutch Oven - Sage - IconFry Pan - Stainless Steel - IconBakeware Set - Perracotta - Icon
Ditch The Toxic Chemicals
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    Free From Teflon®

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    Free From Microplastics

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    Free From PFAS

Free From Forever Chemicals

Forever chemicals enter our body and take decades to leave, potentially causing health risks like cancer or respiratory issues.

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Best Seller

https://images.ctfassets.net/vitsw3itv0qj/2XOQtAwNPf9TZnXjugUWVo/d88303ff1de18c13a1b831edf10a0086/Ceramic_Cookware_Set_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/1DbcUjYBw1NRaaGpXoMmlZ/43a226b4c35d6556fa99e277f3930c68/PLP_CookwareSet_Hover.jpg

Cookware Set

(4.7)
$355.50 $545
12-pc non-stick ceramic cookware set with storage
Shop Now →

Non-Toxic Ceramic Cookware Set

Our complete set has everything you'll need for healthy cooking in your kitchen. Includes Fry Pan, Sauce Pan, Sauté Pan, Dutch Oven, lids, and organizers.

Shop Cookware Set →

🔥 Trending

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Cookware+ Set

(4.9)
$420.75 $635
8-pc specialty set to expand your ceramic cookware
Shop Now →
Cookware+ Set Includes
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    Petite Cooker and Lid

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    Stir Fry Pan

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    Rondeau and Lid

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    Stock Pot and Lid

https://images.ctfassets.net/vitsw3itv0qj/4g9yP3ifTosA0cQgWJS1UT/d6c31acf073d57de8abe934c70ba5cb6/Ceramic_Fry_Pan_Trio_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/7iRVNDGoJyGsS89CQYzWj5/f90085652939b67489466d11f14940f2/Ceramic_Cookware_-_Fry_Pan_Trio_-_Hover.jpg

Fry Pan Trio

(4.8)
$297 $330
3 ceramic fry pans for versatile non-stick cooking
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Fry Pan Trio Includes
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    12" Ceramic-Coated Sauté Pan and Lid

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    10.5" Ceramic-Coated Fry Pan

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    8" Ceramic-Coated Mini Fry Pan

Marketing Module Exploration


Skillet, Sauté, Fry, and Bake

The 10-12 inch skillet, sauté or fry pan is the most important piece of cookware. It's incredibly versatile, perfect for frying, sautéing, searing, and even baking.

Shop Fry Pans →

Lifetime Warranty

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https://images.ctfassets.net/vitsw3itv0qj/1SV9TLzTaZe5MpvdwtGosp/2ed35eef8353d752047fcf09d13f81e3/Cast_Iron_Cookware_-_Skillet_-_Hover.jpg

Enameled Cast Iron Skillet

(4.6)
$166.50 $185
10.5” cast iron skillet with unmatched durability
Shop Now →

🔥 Trending

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https://images.ctfassets.net/vitsw3itv0qj/41gAfe5smiiGuW59GGEnKR/9f91490d33d72d44d7676d787f552deb/Ceramic_Cookware_-_Saute_Pan_-_Hover.jpg

Sauté Pan

(4.8)
$130.50 $145
4.5 qt ceramic sauté pan for family-sized servings
Shop Now →

Best Seller

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https://images.ctfassets.net/vitsw3itv0qj/3yi7yIt9RoqcjOuMX4P3wN/786be91ddb6651ba3adebc599d7266df/Ceramic_Cookware_-_Fry_Pan_-_Hover.jpg

Fry Pan

(4.8)
$85.50 $95
10.5” ceramic fry pan for daily non-stick cooking
Shop Now →

LIFETIME WARRANTY

https://images.ctfassets.net/vitsw3itv0qj/1gciVjYWTLfrtTogYAmsRl/bb27a4447ce72eedb53ce34c91f5ef3b/Saute_Pan_-_Stainless_Steel_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/5n5EIOGe0zs9LzdAII3kqj/cd35c92df9235082557693c957ebf82d/Stainless_Steel_Cookware_-_Saute_Pan_-_Hover.png

Sauté Pan

(4.6)
$184.50 $205
4.5 qt stainless steel pan for high-heat recipes
Shop Now →

LIFETIME WARRANTY

https://images.ctfassets.net/vitsw3itv0qj/3ivi6JBWzC9WWvrpCxeF9I/0fb5fe8c3ae9ffc2c666851a225c1a01/Fry_Pan_-_Stainless_Steel_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/4ZwuoOBoV6271rUXQstr2g/ac47fbbc6abbd75980a4ce0d45ab019c/Stainless_Steel_Cookware_-_Fry_Pan_-_Hover.png

Fry Pan

(4.4)
$121.50 $135
10.5” stainless steel pan for high-heat cooking
Shop Now →

🎁 Top Gift

https://images.ctfassets.net/vitsw3itv0qj/7FI0LeSDj2ZFY6C1L9WATh/679411d4aecd448b7792383b2081b4f3/Fry_Pan_Duo_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/1MT7BbdGUVVYjQAlsw2jyJ/2c3e8b7fec33f3714346adaf9cfbe841/Ceramic_Cookware_-_Fry_Pan_Duo_-_Hover.jpg

Fry Pan Duo

(4.8)
$166.50 $185
The perfect duo for eggs, flipping pancakes, and sautéing veggies
Shop Now →
https://images.ctfassets.net/vitsw3itv0qj/4g9yP3ifTosA0cQgWJS1UT/d6c31acf073d57de8abe934c70ba5cb6/Ceramic_Fry_Pan_Trio_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/7iRVNDGoJyGsS89CQYzWj5/f90085652939b67489466d11f14940f2/Ceramic_Cookware_-_Fry_Pan_Trio_-_Hover.jpg

Fry Pan Trio

(4.8)
$297 $330
3 ceramic fry pans for versatile non-stick cooking
Shop Now →

Best Seller

https://images.ctfassets.net/vitsw3itv0qj/2XOQtAwNPf9TZnXjugUWVo/d88303ff1de18c13a1b831edf10a0086/Ceramic_Cookware_Set_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/1DbcUjYBw1NRaaGpXoMmlZ/43a226b4c35d6556fa99e277f3930c68/PLP_CookwareSet_Hover.jpg

Cookware Set

(4.7)
$355.50 $545
12-pc non-stick ceramic cookware set with storage
Shop Now →

Non-Toxic Ceramic Cookware Set

Our complete set has everything you'll need for healthy cooking in your kitchen. Includes Fry Pan, Sauce Pan, Sauté Pan, Dutch Oven, lids, and organizers.

Shop Cookware Set →

🔥 Trending

https://images.ctfassets.net/vitsw3itv0qj/KScHd301YrJdkKzGTmoNB/102ce4ab3792a72004b1d002b0853036/Ceramic_Cookware__Set_-_Sage_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/3ZMYRIAXufruDfQJMP6QyN/9e5cd8f14f29dce8371637d9cd9167be/Bundles_-_Ceramic_Cookware__Set_-_Hover.jpg

Cookware+ Set

(4.9)
$420.75 $635
8-pc specialty set to expand your ceramic cookware
Shop Now →
Cookware+ Set Includes
  • Check

    Petite Cooker and Lid

  • Check

    Stir Fry Pan

  • Check

    Rondeau and Lid

  • Check

    Stock Pot and Lid

https://images.ctfassets.net/vitsw3itv0qj/4g9yP3ifTosA0cQgWJS1UT/d6c31acf073d57de8abe934c70ba5cb6/Ceramic_Fry_Pan_Trio_-_Cream_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/7iRVNDGoJyGsS89CQYzWj5/f90085652939b67489466d11f14940f2/Ceramic_Cookware_-_Fry_Pan_Trio_-_Hover.jpg

Fry Pan Trio

(4.8)
$297 $330
3 ceramic fry pans for versatile non-stick cooking
Shop Now →
Fry Pan Trio Includes
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    12" Ceramic-Coated Sauté Pan and Lid

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    10.5" Ceramic-Coated Fry Pan

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    8" Ceramic-Coated Mini Fry Pan

Essential Bakeware Item

A 9x13-inch baking dish is a must-have. It's perfect for casseroles, lasagna, brownies, and roasting, making it versatile for every day use.

Shop Rectangle Pan →

Starter Kit

https://images.ctfassets.net/vitsw3itv0qj/7cLNts53QU57yjTl4i1Q6f/b168c113fd50c615cce2b9f63335c03c/Rectangle_Pan_-_Navy_-_Hero.jpg?q=75
https://images.ctfassets.net/vitsw3itv0qj/1pLeTn43XqCLjp0BgPF6yG/f62c243c363ed04819e383cc08653ca0/Bakeware_-_Ceramic_Rectangle_Pan_-_Hover.jpg

Rectangle Pan

(4.8)
$55
9x13” ceramic pan for brownies, lasagna, and more
Shop Now →
“Sexy and cookware aren’t terms we’re apt to pair, but [Caraway] just seamlessly melded the two together.”
Refinery29 - Marketing Modules
“I tried the internet-famous Caraway cookware set, and I can confirm it’s worth the hype.”
POPSUGAR - Marketing Modules
“Fabulously sophisticated colors & ceramic coating mean they’re gorgeous and simple to clean.”
Oprah Magazine - Marketing Modules
“All the pieces from Caraway are full of color and have smart design elements.”
Architectural Digest - Marketing Modules
Holiday Bundles Marketing Module Imge

New Year, New Kitchenware

Start the year off right with non-toxic kitchenware.

Shop Now →
Holiday Bundles Marketing Module Imge

Meal Prep Easier

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Shop Food Storage →

Best Seller

Cookware Set

$355.50 $545
(4.7) 46,377 Aggregated Reviews*
Ceramic Cookware Set - Cream - HeroCeramic Cookware Set - Cream - DetailCeramic Cookware Set - Cream - Complimentary Storage IncludedCeramic Cookware Set - Cream - Oven and Induction Stove Safe

Best Seller

Cookware Set

$355.50 $545
(4.7) 46,377 Aggregated Reviews*

Our best-selling 12-piece set of non-stick pans.

Color: Cream
ClassicOnly a Few Left!
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Complete the Set

23pc Cook & Bake Set

$632 $1,090
(4.7) 45,150 Aggregated Reviews*
23pc Cook & Bake Set - Cream - HeroCeramic Cookware Set - Cream - Detail11 Piece Bakeware Set - Cream - DetailCeramic Cookware Set - Cream - Complimentary Storage IncludedCookware and Bakeware Set - Cream - Making Cookies

Complete the Set

23pc Cook & Bake Set

$632 $1,090
(4.7) 45,150 Aggregated Reviews*

An assortment of our best-selling ceramic-coated cookware & bakeware.

Color: Cream
ClassicOnly a Few Left!
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Best Seller

Cookware & Minis Set

$476 $770
(4.7) 51,431 Aggregated Reviews*
Deluxe Cookware Set - Cream - HeroDeluxe Cookware Set - Cream - DetailDeluxe Cookware Set - Cream - Complimentary Storage IncludedCeramic Fry Pan - Black - Oven Safe Induction Safe

Best Seller

Cookware & Minis Set

$476 $770
(4.7) 51,431 Aggregated Reviews*

Our top-rated 16-piece set gives your home a non-stick makeover.

Color: Cream
ClassicOnly a Few Left!
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